Services | Pete Pastides

Designing Athletic Innovation

I work with sports brands and product companies to create performance-driven solutions that deliver real-world results for their customers and active communities.

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Brand & Product Strategy

I collaborate with sports brands and product companies to shape compelling stories, launch standout offerings, and build engaged communities.

What’s included:

Brand positioning & identity
Digital product development
Community strategy & rollout
Commercialisation support

Sports Tech Design & Development

From wearable integration to training platforms, I help businesses design and develop sports technology that actually works for the athlete.

What’s included:

UX/UI for apps
Product roadmaps & prototyping
AI-enabled training tools
Athlete testing & feedback loops

Performance-Focused Brand Partnerships

I advise and collaborate with brands in sport, wellness, and nutrition—testing products, refining positioning, and driving growth through authentic athlete engagement.

What’s included:

Brand collaborations & campaigns
Product validation & athlete trials
Market feedback loops
B2C & B2B messaging

AI Strategy & Advisory for Sports Brands

With PerformOS, I help companies understand, adopt, and deploy AI across business, sport, coaching, and customer experience.

What’s included:

AI readiness assessments
Use case discovery & prototyping
User-centric AI applications
Application development

Engineering Competitive Advantage

I help brands, businesses, and product manufacture unlock performance—through strategy, design, and innovation. Whether you’re building a sports tech product, creating an athlete-led brand, or just want to train smarter, I offer services that connect expertise with execution.

Pete Pastides

Southampton, UK