The AI platform I helped build to power performance in sport and business. PerformOS helps coaches, athletes, and brands connect, deliver, and scale expert knowledge with ease.

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Why it matters to you: From personalised training delivery to AI insights, it makes powerful tech feel effortless.

I'm a Director of Brownlee Fitness, home of Olympic legends Alistair and Jonny Brownlee. We offer coaching, content, and tools that bring elite-level insights to every athlete.

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Why it matters to you: If you want to train smarter, our tools and programmes make world-class expertise accessible, wherever you are in your journey.

I’m a business advisor to Absolute Speed who specialise in high-performance aerodynamic cycling accessories crafted for triathletes and time trialists who refuse to compromise. Every product is precision-engineered, wind tunnel tested, and athlete approved—designed to deliver measurable speed gains when it matters most.

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Why it matters to you: If you care about marginal gains and real-world speed, Absolute Speed helps you unlock every watt.

I use Pressio’s high-performance, sustainable training gear for both running and leisure—drawn to their commitment to combining technical excellence with environmental responsibility. Their products are built with cutting-edge recycled yarns, offering elite-level comfort, compression, and durability without compromising on sustainability.

 

Beyond being a personal user, I actively connect Pressio’s innovative on-demand store service to the brands I work with. This service enables custom-branded apparel with no minimum orders, fast turnaround, and a low-waste production model—perfect for sports brands and communities looking to offer quality kit with purpose.

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Why it matters to you:

Pressio proves that sustainability and performance can go hand in hand—and I’m proud to help extend their impact through brand partnerships that value both.

I’m a brand ambassador for Live Max who create science-backed wellness and longevity products designed to support active lifestyles. From immune support to joint health, their formulas are crafted for people who demand more from their bodies—and want to feel their best for longer.
 

Why it matters to you: If you’re training hard and want to stay healthy, resilient, and energised, Live Max delivers real results you can feel.